Miller Lite X The Eastern
Photographer
The Eastern and Miller Lite have teamed up to create a unique and exciting experience for their customers. As a photographer for ABV Agency for this project, my primary duty was to capture the essence of this collaboration by photographing the product and people interacting at The Eastern Venue.The Eastern is a popular venue known for its eclectic atmosphere and lively events, while Miller Lite is a beloved beer brand known for its refreshing taste and iconic logo. By combining these two forces, the goal was to create a new Miller Lite bar within The Eastern that would showcase the best of both worlds.
My job was to capture the energy and excitement of this collaboration through my photography. This involved taking candid shots of people enjoying Miller Lite and the ambiance of The Eastern, as well as staged shots of the product and venue.
The images I captured were intended to be printed and displayed in the new Miller Lite bar at The Eastern, helping to promote the partnership and drive interest in the collaboration. Ultimately, the project was a success, creating a unique and memorable experience for patrons of The Eastern and fans of Miller Lite alike.
Miller Lite Bar Installation at The Eastern
Photographer - Michael Jarrin
Miller Lite at The Eastern
Photographer - Michael Jarrin
