Topo Chico X GFB3
Content Producer
For this project, Topo Chico partnered with GFB3, an emerging local artist, to create a video highlighting their collaboration. GFB3 incorporates Topo Chico's sparkling mineral water into its art pieces, creating a unique and innovative style. The goal of the video was to capture the essence of the collaboration and tell the story of who GFB3 is. As the Video Producer, my main responsibilities included capturing footage of the artistic process, interviewing GFB3 to understand their creative process and their collaboration with Topo Chico, and producing a 90-second cut for YouTube and long-form media as well as a 60-second cut for social media.
The final deliverables showcased GFB3's unique approach to art and how Topo Chico's sparkling mineral water adds a special touch to their pieces. The video also highlighted the benefits of this collaboration and how it supports emerging local artists. Additionally, we produced high-quality photos of the art pieces and the process, which were used in the social media campaign promoting the video. Overall, this project successfully captured the collaborative spirit of Topo Chico and GFB3 and showcased the creativity and passion of both teams.
Topo Chico X GFB3
90 Second Cut - Long Form
Topo Chico X GFB3
60 Second Cut - Short Form